Safari & tours · Website

Gusa Africa
Safaris that touch people's lives, presented with warmth.

Gusa Africa is a safari company in Arusha. Gusa means “touch” in Swahili. We built a website that carries that idea through family safaris, destination guides and a simple trip-planning form.

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gusaafrica.com
Gusa Africa website design by Spike

The project

Gusa means touch, and the company wants every safari to touch people's lives. Soft sand backgrounds, earthy brown type and generous photography give the website the same gentle tone.

The client

Gusa Africa is a team of safari specialists based in Arusha. They plan tailor-made itineraries across Tanzania, with family adventures and the Great Migration at the centre.

The website

Destinations, things to do, tours and safaris and travel tips make up the menu. A plan-your-trip button in the header leads to an enquiry form.

The design

Sen headlines are friendly and rounded, paired with Public Sans for body text. A palette of sand, brown and black lets the wildlife photography stand out.

Inside the website

Key pages
and screens

The same clear layout carries from the home page to the inner pages, and from the desktop down to the phone.

Gusa Africa: Serengeti National Park

Serengeti National Park

Desktop

Gusa Africa: Plan your trip

Plan your trip

Desktop

Gusa Africa on a phone

Home

Phone

Main sections

Destinations
Things to do
Tours & safaris
Travel tips
About
Plan your trip

Look and feel

Type and colour
on the live site

The typefaces and colours that carry the brand through every page.

Aa2 typefaces
HeadingsSenABCDEFGHIJKLM abcdefghijklm 0123456789
Body textPublic SansABCDEFGHIJKLM abcdefghijklm 0123456789
#222222
#8E6945
#4E453C
#FAF2E9
#FFFFFF

Highlights

What the website
does well

A few of the things we built in to help visitors find what they need and get in touch.

Destination guides

A page for each national park and region.

Things to do

Activities from balloon safaris to cultural tours.

Plan your trip

A header button leads straight to the enquiry form.

Review links

TripAdvisor is linked from the website.

Services

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like this?

Six services, one team. See what each one includes, or tell us about your project.