Gusa Africa Safaris that touch people's lives, presented with warmth.
Gusa Africa is a safari company in Arusha. Gusa means “touch” in Swahili. We built a website that carries that idea through family safaris, destination guides and a simple trip-planning form.
Gusa means touch, and the company wants every safari to touch people's lives. Soft sand backgrounds, earthy brown type and generous photography give the website the same gentle tone.
The client
Gusa Africa is a team of safari specialists based in Arusha. They plan tailor-made itineraries across Tanzania, with family adventures and the Great Migration at the centre.
The website
Destinations, things to do, tours and safaris and travel tips make up the menu. A plan-your-trip button in the header leads to an enquiry form.
The design
Sen headlines are friendly and rounded, paired with Public Sans for body text. A palette of sand, brown and black lets the wildlife photography stand out.
Inside the website
Key pages and screens
The same clear layout carries from the home page to the inner pages, and from the desktop down to the phone.
Serengeti National Park
Desktop
Plan your trip
Desktop
Home
Phone
Main sections
Destinations
Things to do
Tours & safaris
Travel tips
About
Plan your trip
Look and feel
Type and colour on the live site
The typefaces and colours that carry the brand through every page.
Aa2 typefaces
HeadingsSenABCDEFGHIJKLM abcdefghijklm 0123456789
Body textPublic SansABCDEFGHIJKLM abcdefghijklm 0123456789
#222222
#8E6945
#4E453C
#FAF2E9
#FFFFFF
Highlights
What the website does well
A few of the things we built in to help visitors find what they need and get in touch.
Destination guides
A page for each national park and region.
Things to do
Activities from balloon safaris to cultural tours.
Plan your trip
A header button leads straight to the enquiry form.