Plains of Serengeti Bespoke safaris, with a planner that does the asking.
Plains of Serengeti is a bespoke safari specialist in Tanzania. We built a website with a step-by-step trip planner, sample itineraries and practical planning guides.
Planning a safari starts with questions. When do you want to travel? Where? How? The trip planner asks them one at a time, so the specialist can reply with an itinerary that fits.
The client
Plains of Serengeti designs personalised safaris across Tanzania, from the Serengeti and Ngorongoro to Kilimanjaro and Zanzibar.
The website
Places to visit, things to do, itineraries and a plan-your-trip section form the menu. Guides on packing, costs and timing help travellers prepare.
The design
Quicksand, a rounded sans-serif, keeps the tone friendly. Cream and chestnut brown backgrounds give the pages warmth.
Inside the website
Key pages and screens
The same clear layout carries from the home page to the inner pages, and from the desktop down to the phone.
Trip planner
Desktop
Serengeti guide
Desktop
Main sections
Places to visit
Things to do
Itineraries
Plan your trip
Explore
Offers
Contact us
Look and feel
Type and colour on the live site
The typefaces and colours that carry the brand through every page.
Aa1 typeface
Headings and body textQuicksandABCDEFGHIJKLM abcdefghijklm 0123456789
#54280C
#814515
#FF6576
#FFF9E2
#FFFFFF
Highlights
What the website does well
A few of the things we built in to help visitors find what they need and get in touch.
Trip planner
A step-by-step form builds a tailored request.
Planning guides
Advice on packing, costs and the best time to travel.