Inno Africa Safaris Safaris across East Africa, with a map on every destination page.
Inno Africa Safaris is a safari company in Arusha. We built a website with destination guides across East Africa, safari and tour packages and an enquiry button on every destination page.
Plan, discover and explore. The website follows the same order: a clear promise on the first screen, destinations with maps to explore, then a simple way to make an enquiry.
The client
Inno Africa Safaris, based in Arusha, plans private safaris in Tanzania and trips to neighbouring countries, from the Maasai Mara to Victoria Falls.
The website
Destinations, safaris and tours, experiences and an explore section make up the menu. Each destination page has a description, a map and an enquiry button.
The design
Quicksand is used throughout, for a soft and approachable tone. Earth brown, cream and a strong orange for buttons echo the logo.
Inside the website
Key pages and screens
The same clear layout carries from the home page to the inner pages, and from the desktop down to the phone.
Lake Natron
Desktop
Mount Kilimanjaro
Desktop
Home
Phone
Main sections
Destinations
Safaris & tours
Explore
Experiences
About us
Contact us
Look and feel
Type and colour on the live site
The typefaces and colours that carry the brand through every page.
Aa1 typeface
Headings and body textQuicksandABCDEFGHIJKLM abcdefghijklm 0123456789
#000000
#644131
#E08200
#F5EFE3
#FFFFFF
Highlights
What the website does well
A few of the things we built in to help visitors find what they need and get in touch.
Maps on every guide
Each destination page includes a map.
Beyond Tanzania
Kenya, Uganda, Rwanda and Victoria Falls are covered too.
WhatsApp chat
Travellers can message the team from any page.
Enquiry buttons
An enquiry button sits on every destination photograph.