Licaon Safaris A fresh, modern website for planning a Tanzania safari.
Licaon Tours and Safaris is a certified safari company in Tanzania. We built a modern website where travellers can explore places, activities and tours, then send their trip plan in one form.
Olive green for the bush, orange for the next step. The palette is simple, the type is clean and the trip-planning form sits right under the first photograph.
The client
Licaon Tours and Safaris plans wildlife safaris, Kilimanjaro and Mount Meru treks and Zanzibar holidays, tailored to each traveller.
The website
Places to visit, things to do and tours and safaris each open a rich menu, with a short description of every option. Customer reviews, recommended tours and FAQs follow on the home page.
The design
Outfit is used for every heading and paragraph, which keeps the pages calm and consistent. Cream backgrounds and olive headings give the website a natural warmth.
Inside the website
Key pages and screens
The same clear layout carries from the home page to the inner pages, and from the desktop down to the phone.
Serengeti guide
Desktop
About us
Desktop
Home
Phone
Main sections
Home
Places to visit
Things to do
Tours & safaris
About us
Contact us
Look and feel
Type and colour on the live site
The typefaces and colours that carry the brand through every page.
Aa1 typeface
Headings and body textOutfitABCDEFGHIJKLM abcdefghijklm 0123456789
#000000
#606C38
#FF7400
#FFF5E8
#FFFFFF
Highlights
What the website does well
A few of the things we built in to help visitors find what they need and get in touch.
Trip-planning form
Travellers describe their trip and a specialist replies with an itinerary.
Descriptive menus
Every place and activity has a one-line description in the menu.
Customer reviews
Traveller reviews are shown on the home page.
FAQs
Common safari questions are answered on the home page.